SELF-PACED COURSE

Google Tag Manager (GTM) Mastery Course – Zero to Hero in Tracking & Measurement

Step-by-step training on set up and optimization of world’s most popular tagging and measurement tool. Learn to connect all your marketing tools, and improve marketing ROI.
Become a certified Martech expert. All at your own pace.

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VIDEO LESSONS

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Why you should enroll for this course

No Tech Background Needed

Simplified step-by-step video lessons make GTM easy, even for beginners.

Comprehensive Tracking Setup

Learn to connect Google Analytics, Facebook Pixel, and more—get every click and conversion tracked.

Practical focused Learning

33+ video lessons with real-world examples so you can implement what you learn immediately.

Premium Bonuses Worth ₹30,000

Access to code snippets, templates, and advanced use cases at no extra cost.

Lifetime Access

Revisit the course materials whenever you need a refresher—no time limits.

Get Certified

Add a valuable credential to your resume with our industry-recognized certification.

Why you need to master Google Tag Manager today?

Tracking user actions on your website is crucial for understanding your audience and making informed decisions. But when you try to set up Google Tag Manager (GTM), it feels like you’re drowning in a sea of complicated terms, codes, and connections.

You’re not alone — many people find GTM intimidating and overwhelming, especially those without a tech background.

Imagine losing valuable customer data because of an incorrectly set up tracking system. Imagine missing out on crucial insights that could have doubled your sales, simply because the process seemed too complex. 

The frustration of trying to figure it all out on your own is real, and it’s costing you time, money, and peace of mind.

But what if setting up GTM could be as easy as following a simple recipe? 

With our Google Tag Manager Course, you’ll get clear, step-by-step instructions that break down every aspect of GTM—no technical jargon, no guesswork. 

You’ll learn how to connect Google Analytics, Facebook Pixel, and other tools seamlessly. By the end of the course, you’ll have a fully functioning tracking system that captures every valuable data point on your site. Plus, you’ll earn a certification to show off your new skills.

Introducing the most comprehensive Google Tag Manager Course Online

Here’s the value you will get:

Course Curriculum

Learn everything about tracking and measuring with Google Tag Manager (GTM) with practical step-by-step guides.

Module 1

GTM Fundamentals
  • Introduction
  • GTM Account Setup
  • Dashboard Overview
  • What are Tags
  • What are Triggers
  • What are Variables
  • What is a Data Layer

Module 2

Connect website & GA4 with GTM
  • Connect website with GTM
  • GA4 Setup
  • Connect GA4 with GTM
  • Creating and using constant variables

Module 3

Engagement tracking
  • Page tracking
  • Link Click Tracking
  • Button Click Tracking
  • Scroll Depth Tracking
  • Element Visibility Tracking
  • Outbound Link Click Tracking
  • Form Submission through Page URL
  • Form Submission through Element Visibility
  • Form Submission through Custom HTML Tag
  •  

Module 4

Deploying 3rd party tracking pixels
  • Google Ads – Installation
  • Google Ads – Conversion Tag
  • Google Ads – Remarketing Tag
  • Facebook (Meta) Pixel – Installation
  • Quora Pixel – Installation
  • Pinterest Tag – Installation
  • LinkedIn Tag – Installation

Module 5

Cookies
  • Creating custom HTML tag for Cookies
  • Test cookies using plugin
  • Test cookies through inspect mode
  • Creating 1st Party Cookie Variable
  • Using Cookie variable as a trigger and tag
  • How to delete cookies
  •  

Module 6

Server side tagging setup
  • Difference between server side and client side tagging
  • Benefits of server side tagging
  • Hosting for server side tagging
  • Creating a server-side container on GTM
  • Connect sGTM container with server
  • Sending data from client-side to server side
  • Sending data from the client-side to platforms
  •  

Module 7

Installing Facebook Conversion API
  • Installing templates
  • Deploying tag on client-side
  • Creating client and tag on server-side
  • Setting base conversion API
  • Setting Conversion API for specific events
  • Creating custom javaScript variables
  • Sending JavaScript variables to dataLayer
  • Sending dataLayer variables to event parameters

Enroll before 5th Dec, 11:59 PM to get Premium Bonuses worth ₹30,000

Get exclusive bonuses and resources to step up your GTM game
 

Special Bonus 1

Important Code Snippets for advanced use cases

Worth ₹10000
 

Special Bonus 2

GTM Audit Checklist to remove any guesswork

Worth ₹10000

Special Bonus 3

Exclusive access to a Marketing community
 

Worth ₹10000

🎉 Enroll before 5th Dec, 11:59 PM to get bonuses worth ₹30,000 🎉

About our Google Tag Manager course

Do you want to go beyond basic marketing and start using the full potential of data in your marketing efforts? Our Google Tag Manager Course is your comprehensive guide to mastering this powerful tool. Whether you’re a digital marketing beginner, a Product Manager, a PMM or an experienced analyst, this course will equip you with the skills to track, measure, and optimize your online campaigns like a pro.

Learn from an industry expert (Karan K.) as we get into the fundamentals of Google Tag Manager, from creating tags and triggers to building complex data layers. You’ll gain a deep understanding of how to implement website tracking, conversion tracking, and event tracking to gather valuable insights about your audience.

Discover advanced techniques for optimizing your tag management strategy, including using variables, custom HTML tags, and server-side tags. You’ll learn how to set up cross-domain tracking, implement data layers for enhanced data collection, and troubleshoot common issues.

By the end of this Google Tag Manager course, you’ll be confident enough to make data-driven decisions, improve website performance, and achieve your marketing/product goals.

Who should enroll for this GTM course

Digital Marketers

Who need marketing analytics to make data-driven decisions

Performance Marketers

Who want to optimize their campaigns on the basis of data and improve ROI.

Website Owners

Who want to track user actions and improve their business performance through better data insights.

Aspiring Analysts

Who want to build a solid foundation in GTM and enhance their job prospects

SEO Specialists

Who want to monitor website performance, user engagement, and implement tracking for SEO campaigns

Product Marketers

Who want to integrate various marketing tracking tools to uncover valuable user behaviour insights.

Product Managers

Who want to track user interactions with products, and gather insights for product improvement

UI/UX Designers

Who want to monitor how users interact with design elements and optimize user experience.

500+ learners have already enrolled

They are working with top brands across domains.

Karan Kathuria

Growth Marketing Specialist

Meet Your Mentor

Get Certified

Complete all modules successfully and receive an Advanced certificate. This certificate is:

Quick Recap:

And bonuses

00

Hours

00

Minutes

00

Seconds

Regular price: ₹9999 Only

₹1499 Only

GST applicable

Learn the inside out of Google Tag Manager and become a 0.1% Data-driven professional

Frequently Asked Questions

Q: What is Google Tag Manager, and why is it important?

Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without needing to modify the code directly. It acts as a container for all your tags, enabling you to update and manage them from a central interface without relying on a developer.

Q: Why is Google Tag Manager important?

GTM simplifies the process of implementing and managing various tracking codes, reducing the need for constant developer support. This not only speeds up the process of launching marketing and analytics tools but also minimizes the risk of errors that can occur when manually adding code to your site. With GTM, you can efficiently track user behavior, measure campaign performance, and make data-driven decisions to optimize your website and marketing efforts. Whether you’re a business owner, marketer, or analyst, mastering GTM is crucial for gaining deeper insights into your audience and improving overall website performance.

Q: Can I really learn GTM without a technical background?

Absolutely! Our Google Tag Manager Mastery Course is designed for beginners, with step-by-step guides that make GTM easy to learn, even if you have no coding or web development experience. You’ll start with the basics and gradually move to more advanced setups, using real-world examples. By the end of the course, you’ll confidently manage GTM, gaining greater control over your website’s data—no prior technical knowledge needed.

Q: What is Google Tag Manager, and why is it important?

Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without needing to modify the code directly. It acts as a container for all your tags, enabling you to update and manage them from a central interface without relying on a developer.

Q: Why is Google Tag Manager important?

GTM simplifies the process of implementing and managing various tracking codes, reducing the need for constant developer support. This not only speeds up the process of launching marketing and analytics tools but also minimizes the risk of errors that can occur when manually adding code to your site. With GTM, you can efficiently track user behavior, measure campaign performance, and make data-driven decisions to optimize your website and marketing efforts. Whether you’re a business owner, marketer, or analyst, mastering GTM is crucial for gaining deeper insights into your audience and improving overall website performance.

Q: Can I really learn GTM without a technical background?

Absolutely! Our Google Tag Manager Mastery Course is designed for beginners, with step-by-step guides that make GTM easy to learn, even if you have no coding or web development experience. You’ll start with the basics and gradually move to more advanced setups, using real-world examples. By the end of the course, you’ll confidently manage GTM, gaining greater control over your website’s data—no prior technical knowledge needed.

Q: What is Google Tag Manager, and why is it important?

Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without needing to modify the code directly. It acts as a container for all your tags, enabling you to update and manage them from a central interface without relying on a developer.

Q: Why is Google Tag Manager important?

GTM simplifies the process of implementing and managing various tracking codes, reducing the need for constant developer support. This not only speeds up the process of launching marketing and analytics tools but also minimizes the risk of errors that can occur when manually adding code to your site. With GTM, you can efficiently track user behavior, measure campaign performance, and make data-driven decisions to optimize your website and marketing efforts. Whether you’re a business owner, marketer, or analyst, mastering GTM is crucial for gaining deeper insights into your audience and improving overall website performance.

Q: Can I really learn GTM without a technical background?

Absolutely! Our Google Tag Manager Mastery Course is designed for beginners, with step-by-step guides that make GTM easy to learn, even if you have no coding or web development experience. You’ll start with the basics and gradually move to more advanced setups, using real-world examples. By the end of the course, you’ll confidently manage GTM, gaining greater control over your website’s data—no prior technical knowledge needed.

Start your success journey & become a a Martech expert!

Limited time offer. Enroll now before price increases.