Live Cohort-based Program

12-week Advanced Digital Marketing Course Online

with GenerativeAI Mastery

Whether you’re seeking to enhance your digital marketing skills or want to jump on a new career path, our Digital Marketing Courses Online provide the flexibility and resources you need to achieve your goals in the ever-evolving world of Digital Marketing..

Live Classes

1-on-1 Support

ROI-focused

Course Highlights

Live Interactive Classes

12 weeks

Weekend sessions

Get certified

Top Industry mentors

Practical assignments

Why choose this AI-Powered digital marketing course

Mediabull Digital Marketing Course is a top certification program in India that provides practical upskilling and hands-on projects. This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

Course Curriculum

Learn each topic in-depth and get confident to get better ROI. Crack any interview you apply for.

Week 1

Fundamentals & Digital Marketing Strategy
  • Importance of digital marketing for businesses
  • Traditional vs digital marketing
  • Key digital channels
  • Understanding Customer journey & DM Funnel
  • How to make a digital marketing plan
  • Target market research
  • Crafting communication for TG
  • How to do Media Selection
  • Creating lead capture systems
  • Building lead nurture systems
  • Making sales strategy on Digital platforms
  • Improving CX and LTV on digital
  • What is Retention marketing

Week 2

Building No-code website & Landing Pages

In this module, we will be building web assets live in the class

  • Website fundamentals – Hosting & domain
  • Types of websites based on industry
  • TLDs & types of them
  • Domain name selection best practices
  • CMS basics and popular CMS options
  • How to install wordpress on hosting
  • Configuring WordPress in detail
  • Installing & building pages with Elementor

Building High-Converting Landing Pages:

  • Landing Pages vs web pages
  • Doing research for LPs with ChatGPT
  • Structure of million-dollar landing pages
  • Landing page copywriting with AI
  • Live – Making a fully functioning LP without code

Week 3

Search Engine Optimization (SEO)
  • Fundamentals of SEO
  • Understanding working of Search engines
  • What are Crawling and Spiders?
  • What are Processing & Rendering?
  • What is Indexing?
  • Top Google Algorithm updates
  • Black Hat, White Hat, Grey Hat SEO
  • On-Page SEO and top factors
  • Using E-E-A-T, YMYL content
  • Keyword research with SEMRush
  • Using WordPress plugin – Rank Math
  • Optimising HTML tags
  • Understanding Technical SEO
  • Website architecture, speed and core web vitals

Week 4

Facebook & Instagram (Meta) Ads

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

  • Benefits of Facebook & Instagram Ads
  • Ad Manager vs Business Manager
  • Setting up Ad Manager and billing
  • Meta policies to avoid getting banned
  • Ideal Campaign structure
  • Campaign objectives teardown
  • Audience research & Targeting with ChatGPT
  • Pixel & CAPI setup
  • ABO vs CBO/ACB Strategy
  • Result optimization strategy
  • Choosing the right budget
  • Ad creatives & Copywriting
  • Running Retargeting campaigns
  • LookAlike Custom Audiences
  • Sales & Lead Gen campaigns
  • Important Metrics, Analytics & Optimization
  • Horizontal & Vertical Scaling strategies

Week 5

Google Ads - Search, Display, Youtube
  • Google Ads fundamentals
  • Goal types in Google Ads
  • Creating an Ad Account
  • How does Auction (real-time bidding) work in PPC
  • How does AdRank algorithm work
  • Key Bidding strategies
  • Search campaign setup
  • Keyword research & intent mapping with a live case study
  • Match types
  • DSA & RSA
  • Ad copywriting
  • Setting up conversion tracking & Attribution
  • Running Performance Max campaigns
  • Advanced optimization & scaling technoques
  • Display Ads and targeting
  • Running Youtube ad campaigns
  •  

Week 6

Social Media and Content Marketing
  • Importance of social media as a part of marketing mix
  • 5-step social media strategy
  • Product vs brand
  • Brand building models
  • Brand identity prism
  • How to build audience personas
  • SM Case studies
  • Cementing Brand Positioning
  • Setting social media KPIs for a brand
  • Setting social media KPIs for a brand
  • Establishing tone of voice
  • How to choose SM platforms
  • Content creation tools
  • Content publishing tools
  • Listening, Monitoring and ORM
  • Doing an Social Media Audit
  • Using ChatGPT for social media

Week 7

Marketing Automation & WhatsApp Marketing
  • What is marketing automation and how can it help businesses
  • Daily-life examples of automation
  • No-Code automation fundamentals
  • Trigger vs Action events
  • No-code automation tools to deploy
  • Understanding Application Programming Interface (API)
  • Polling vs Webhooks
  • Building single-step workflows
  • Controlling data between multiple apps with multi-step workflows
  • Lead capturing and nurturing with automation
  • Automating Whatsapp for acquisition, retention, and LTV
  • Creating email autoresponder sequences
  •  

Week 8

Email Marketing
  • Understanding permission-based marketing
  • Why is Email marketing necessary for businesses
  • Myths around Email marketing
  • What is Email Deliverability and what affects it
  • Selecting the right ESP – Email marketing tool
  • Creating an Email marketing framework for a business
  • Decoding “Lead Magnets”
  • How to create the perfect Lead Magnet
  • How to create the perfect Lead Magnet
  • Strategies to improve email open rate
  • Email sequences
  • Email Automation as a part of Marketing Funnel
  •  

Week 9

Marketing Analytics - GA4, GTM
  • Identifying goals to track
  • UA vs GA4 and migration
  • Setting up GA4 and understanding dashboard
  • Important settings of property/data streams
  • Event tracking, Purchase tracking, Conversion modeling
  • Event parameters vs custom dimensions
  • User-scoped custom dimensions, User ID
  • Audiences in GA4
  • Integrations with Google Ads, Search Console
  • Standard and Custom reports
  • Segments, funnel analysis, cohort analysis
  • UTM tracking and attribution
  • Insights & reporting
  •  

Week 10

E-commerce Marketing (for D2C)
  • This module covers marketing & advertising strategies for E-commerce and (D2C) companies.

    • Google Merchant Center
    • Connecting GMC with website (Shopify)
    • Updating and Managing products
    • Creating Google Shopping campaigns
    • Creating Meta Catalog
    • Running Meta Catalog ads
    • Analysis and strategy for exceptional performance
    • Scaling

Week 11

LinkedIn marketing and personal branding
  • Using LinkedIn for marketing
  • Outreach strategies on LinkedIn
  • Generating leads via LinkedIn
  • Importance of Personal branding for business owners
  • Creating a personal branding statement
  • Setting up & optimising Linkedin profile
  • Using other social media platforms for professional branding
  • Content strategy for personal branding
  • Leveraging online and offline networking opportunities
  • Practical tips and live exercises
  •  

Week 12

Capstone Project
    • Work on a real brand strategy brief to get real-world experience
    • You will be working in teams to simulate actual agencies or brand teams
    • Share your recommendations
    • Deploy similar strategies for your own business

Limited Seats. Apply now to avoid missing out!

Who is this course for?

Digital marketers

Traditional marketers

Students / Freshers

Business owners

Agency founders

Freelancers

Our Alumni Work here

& MANY MANY MORE…

Master 20+ Tools

Get Hands-on experience on tools that are used in industry

Get a chance to work on Live Projects

with Top Brands like

Get Certified by Young Urban Project.

On completing this Digital Marketing Course, you get a dual-specialisation certificate in Digital Marketing and in GenerativeAI. This certificate is:

Learn from top Industry Experts

(and get 1:1 access to them)

Rushabh L

Ex-Google Ads Business Manager

Rushabh L

Ex-Google Ads Business Manager

Rushabh L

Ex-Google Ads Business Manager

Exclusive VIP Community,
to help you solve all your doubts!

(and get 1:1 access to them)

Get access to Top Digital Experts

You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.

Active Alumni Community

A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.

1:1 Support Even After the Course

We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.

Lifelong Community Perks

When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.

Here’s how this Digital Marketing Course
is different from anything else out there

Media Bull Project

Other courses

Advance your career with Young Urban Project’s Advanced Digital Marketing Course

Frequently Asked Questions

Q: What is digital marketing?
Digital marketing involves in promoting brands to engage potential customers through various digital channels, including the internet and other digital communication platforms.
Digital marketing is one of the best ways to create brand awarenes, interest and sales
for your products or services.

Q: Who can join this course?
Anyone can get into digital marketing even though they do not have any prior
experience.

Q: Do you provide Course Certificate?
Yes, we provide valid certificate after the course completion. Getting a certificate in
digital marketing can offer several career benefits.

Q: Who is eligible for digital marketing course?
Individuals with a marketing, advertising, and content creation degree can easily sign up
for a digital marketing course.

 

Q: What is the syllabus for Digital Marketing Course online?

In this 12-week Digital Marketing Online Course, you will learn everything about leveraging digital channels from basics to advanced level. The curriculum is divided into specialised modules which cover Digital Marketing strategy, No-Code website & Landing Page building, SEO, Facebook & Instagram (Meta) Ads, Google Ads, Google Analytics, Marketing Automation, WhatsApp Marketing, Social Media Marketing, and more.

Q: How long is the digital marketing course?

The duration of the online digital marketing course is 12 weeks. It is the optimum time to gain extensive knowledge and hands-on experience to succeed as a digital marketer.

 

Q: Is there growth in digital marketing?
The need for skilled digital marketers is expected to increase in the coming years. The global digital marketing market is positioned for substantial expansion, with projected sales reaching USD 1,310.3 billion by 2033, indicating a strong compound annual growth rate (CAGR) of 13.6% from 2024 to 2033.

Q: Is digital marketing high paying?
In digital marketing, roles such as Digital Marketing Manager, SEO Specialist, PPC Specialist, and Data Analyst offer high-paying opportunities. Salaries vary based on factors like experience, expertise, and location. The highest-paying job depends on individual skills, preferences, and industry demand in the dynamic digital landscape.

Q: Is digital marketing a good job?
For individuals passionate about creativity, analysis, and communication, a career in digital marketing can be highly- rewarding. It presents diverse roles like social media manager, content strategist, SEO specialist, and others, offering ample opportunities for growth and fulfillment in the dynamic digital landscape.

Q: Does digital marketing have future?
Digital Marketing has been indicating substantial growth in the industry, and continues to offer promising career prospects. Most companies have either undergone, or are undergoing digital transformation and are seeking skilled digital marketers and are willing to pay a premium for them.

Q: Is digital marketer in demand?
According to a survey, Digital Marketing Specialist ranks among the top 10 most in-demand jobs. This role requires expertise in various digital marketing fields, including social media management, content strategy, SEO, and advertising campaigns. Experience in these areas is essential for success in the role.

Start your Digital Marketing Success Journey Today

Limited Seats. Apply now to avoid missing out!